Halal Service Research: Definition, Domain and Dynamics
jhsr.10001
Djavlonbek Kadirov
School of Marketing and International Business, Victoria University of Wellington, New Zealand
Fandy Tjiptono
School of Marketing and International Business, Victoria University of Wellington, New Zealand
Kim-Shyan Fam
School of Management, Harbin University of Commerce, Harbin, China
Abstract
This inaugural article lays out the definition, domain, and dynamics of a growing field: halal service research. The following topics are mapped on to this new growing domain: the concept of service in Islam, contemporary service research and halal service research. The final section discusses future research opportunities and directions for the discipline of halal service research.
Keywords: halal service, Islamic services, service, service science, service system