MAG welcomes all scholars who share an interest in learning the business of Asian business.

For further information about joining the Group, editing a book, guest editing a special issue, organizing a conference or seminar, and other activities, please contact:

Professor Kim Fam, PhD, FCIM, DPhil (Honoris Causa)
Founding Director of MAG Scholar
Visiting Professor @ University Malaysia Sabah
Visiting Professor @ University Tun Abdul Razak, Malaysia
Visiting Professor @ Szechenyi Istvan University, Hungary
Visiting Professor @ South Western University of Finance and Economics, China
Visiting Professor @ North China University of Water Conservancy and Electric Power, China
Professor of Marketing @ Victoria University of Wellington (VUW), New Zealand
Head of School @ School of Marketing & International Business, VUW, New Zealand



kimfamDr Fam has industry experience in retailing and advertising before turning to academia. His career began as a management trainee with a large retail organization in Malaysia before moving to Scotland to undertake an undergraduate degree in Business Studies and later an MBA in Retail Management. Upon graduation, Dr Fam went to Hong Kong to work as a media manager with multinational advertising agencies such as Bozell and Leo Burnett. A career break came about when Dr Fam was offered a PhD scholarship by the University of Newcastle, Australia.

Dr Fam’s research focuses on advertising, Asian culture and corporate social responsibility, marketing of education, and small business/ entrepreneurship promotion strategy.

His current research projects look at sales promotion, brand equity, and corporate social responsibility in collectivist China; student-teacher relationship, and business legitimacy.
Amongst others, his publications have appeared in the Journal of Marketing, European Journal of Marketing, Asia Pacific Journal of Marketing and Logistics, Asian Journal of Marketing, and Indian Journal of Marketing. In Sept. 2012, Dr. Fam received an honorary doctorate (honoris causa) from Szechenyi Istvan University, Gyor, Hungary.