AJBR Vol 11 Issue 1 2021 Table of Contents
| The Commitment of the Employee to the Supervisor and the Organization: The Role of Employee Competency and Downward Influence Tactics Tuty Lindawati, Fenika Wulani [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.210096 |
| A Cross-Cultural Perspective on Factors that Influence the Intention to Repurchase in Online Marketplaces: A Comparison Between Thailand and Germany Bastian Eine, Peerayuth Charoensukmongkol [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.210097 |
| 5G Connected Autonomous Vehicle Acceptance: The Mediating Effect of Trust in the Technology Acceptance Model Wai Mun Chan, Jason Wai Chow Lee [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.210098 |
| Store-Related Factors Contributing to Offline Private Label Brands Purchase Intention among Gen Y Customers Sawanah Binti Mumin, Phang Ing @ Grace [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.210099 |
| Developing Brand Loyalty through Consumer Engagement with Brand Communities in Social Media Jee-Sun Park, Sejin Ha [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.210100 |
| Children’s Perception of YouTube Videos with Product Endorsements: An Exploratory Study Kara Chan [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.210101 |
| Leveraging Design Thinking for Pharmaceutical Digital Marketing Anothai Ngamvichaikit [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.210102 |
| Building Sustainable Relationships: Service Innovation at the Pinnacle of Touristic Achievement Boon Liat Cheng, Mansori Shaheen, Tat-Huei Cham, Michael M Dent, Yusman Yacob [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.210103 |
