AJBR Vol 11 Issue 1 2021 Table of Contents

The Commitment of the Employee to the Supervisor
and the Organization: The Role of Employee Competency and Downward Influence Tactics
Tuty Lindawati, Fenika Wulani
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.210096
A Cross-Cultural Perspective on Factors that Influence the Intention to Repurchase in Online Marketplaces:
A Comparison Between Thailand and Germany

Bastian Eine, Peerayuth Charoensukmongkol
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.210097
5G Connected Autonomous Vehicle Acceptance:
The Mediating Effect of Trust in the Technology Acceptance Model

Wai Mun Chan, Jason Wai Chow Lee
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.210098
Store-Related Factors Contributing to Offline Private Label Brands Purchase Intention among Gen Y Customers
Sawanah Binti Mumin, Phang Ing @ Grace
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.210099
Developing Brand Loyalty through Consumer Engagement with Brand Communities in Social Media
Jee-Sun Park, Sejin Ha
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.210100
Children’s Perception of YouTube Videos with Product Endorsements: An Exploratory Study
Kara Chan
[Abstract] [Full Article (PDF)]  DOI
Leveraging Design Thinking for Pharmaceutical Digital Marketing
Anothai Ngamvichaikit
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.210102
Building Sustainable Relationships: Service Innovation at the Pinnacle of Touristic Achievement
Boon Liat Cheng, Mansori Shaheen, Tat-Huei Cham, Michael M Dent, Yusman Yacob
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.210103