DOI 10.14707/ajbr.200080

Editorial – Responsible Tourism: A Call to Action for Turbulent Times

DOI 10.14707/ajbr.200080

Hiram Ting
Faculty of Hospitality and Tourism Management, UCSI University, Malaysia

Lim Xin Jean
School of Business and Economics, Universiti Putra Malaysia, Selangor, Malaysia

Leong Choi Meng
Faculty of Business and Management, UCSI University, Sarawak, Malaysia

Jun-Hwa Cheah
School of Business and Economics, Universiti Putra Malaysia, Selangor, Malaysia

Joseph M. Cheer
Center for Tourism Research, Wakayama University, Japan


The magnitude in which global crises and the ongoing societal challenges affects our life has called for attentions to be more socially responsible, environmentally friendly and caring for the wider community. A lot has been said recently about tourism restart or recovery as a consequence of COVID-19, highlighting the need for greater pragmatism and responsibility in the midst of turbulence, further emphasising the relevance for responsible tourism practice and scholarship. The present editorial serves as a foundation that provides an overview of the development of responsible tourism, offering a synthesis of key literature and sources regarding responsible tourism that can help guide future investigations. A bibliometric analysis of responsible tourism was conducted in Web of Science (WOS) database and subsequently 94 articles were used in the final review. While the results show the relevance of sustainable practices, behavioural factors and value creation by multiple stakeholders, they underscore the need for more and better efforts to delve into and realise responsible tourism in the contemporary environment.

Keywords: Responsible Tourism, Sustainability, COVID-19, Value, Stakeholders, Behaviour

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