AJBR Vol 10 Issue 1 2020 Table of Contents

Editorial: It Will Go Away!?
Pandemic Crisis and Business in Asia
Hiram Ting, Jeffrey Ling, Jun Hwa Cheah
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.200072
Rational or Emotional? An Examination of Customer Loyalty in B2B Packaged Food Retail Setting
Phang Ing @ Grace, Yee Seng Sim
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.200073
Does the Board Gender Diversity Enhance Firm Performance?
Rita R. Pidani, Amir Mahmood, Frank W. Agbola
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.200074
Dependence Structure, Trust Dimensions, and Governance Choices in Asian Marketing Channels: Evidence in China
Lucy Sojung Lee, Weiguo Zhong
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.200075
Factors Leading to Customer Retention in the High Volume-Low Volume Service Context: Evidence from the Mobile Service Industry
Boon Liat Cheng, Sanjaya Singh Gaur, Rezuan Abdul Rahim
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.200076
Impact of Music and Colour on Customers’ Emotional States: An Experimental Study of Online Store
Aizza Anwar, Ali Waqas, Hafiz Muhammad Zain, Daisy Mui Hung Kee
[Abstract] [Full Article (PDF)]  DOI
Exploring Synergetic Effects of Social-Media Communication and Distribution Strategy on Consumer-Based Brand Equity
Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger III
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.200078
Social Media Effectiveness Indicators of Microenterprise Strategic Planning
Alex Cheing, Efendi Haslim Hong, Thiam Yong Kuek, Boon Hui Bobby Chai, Tat Huei Cham
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.200079