AJBR Vol 10 Issue 1 2020 Table of Contents
| Editorial: It Will Go Away!? Pandemic Crisis and Business in Asia Hiram Ting, Jeffrey Ling, Jun Hwa Cheah [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.200072 |
| Rational or Emotional? An Examination of Customer Loyalty in B2B Packaged Food Retail Setting Phang Ing @ Grace, Yee Seng Sim [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.200073 |
| Does the Board Gender Diversity Enhance Firm Performance? Rita R. Pidani, Amir Mahmood, Frank W. Agbola [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.200074 |
| Dependence Structure, Trust Dimensions, and Governance Choices in Asian Marketing Channels: Evidence in China Lucy Sojung Lee, Weiguo Zhong [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.200075 |
| Factors Leading to Customer Retention in the High Volume-Low Volume Service Context: Evidence from the Mobile Service Industry Boon Liat Cheng, Sanjaya Singh Gaur, Rezuan Abdul Rahim [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.200076 |
| Impact of Music and Colour on Customers’ Emotional States: An Experimental Study of Online Store Aizza Anwar, Ali Waqas, Hafiz Muhammad Zain, Daisy Mui Hung Kee [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.200077 |
| Exploring Synergetic Effects of Social-Media Communication and Distribution Strategy on Consumer-Based Brand Equity Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger III [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.200078 |
| Social Media Effectiveness Indicators of Microenterprise Strategic Planning Alex Cheing, Efendi Haslim Hong, Thiam Yong Kuek, Boon Hui Bobby Chai, Tat Huei Cham [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.200079 |
