AJBR Vol 8 Issue 1 2018 Table of Contents
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Ing Phang (Grace), Osman Zaiton, Chun How Cheuk Young Adult Malaysian Consumers’ Intention to Shop via Mobile Shopping Apps [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.180041 |
Shaohan Cai (Alan) Revisiting Tradeoffs in Manufacturing Strategy: A Fuzz y Set Approach for Developing a Typology of Competitive Priorities [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.180042 |
Joana Sofia Neves Gomes, Michael Jeive Comparative Analysis of Purchasing Decision Making between Swiss Customers and Chinese Customers of Cosmetics Note: Retracted due to correction. The corrected version is published in Volume 10 Issue 2. [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.180043 |
Marta Zembik Exploring Adoption of Social Media in Large Enterprises in Poland [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.180044 |
Zhilin Yang Measuring Customer Perceived Hi-Tech New Product Performance: A Study of PDA Products [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.180045 |