AJBR Vol 7 Issue 2 2017 Table of Contents


Kim-Shyan Fam,  Zhilin Yang, Hiram Ting
Editorial [Editorial (PDF)]

James E. Richard, Kim-Shyan Fam, Hiram Ting
Marketing, Tourism, and International Business Journal Rankings 2014: The Vox Populi Approach
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.170034


Xin Jean Lim, Aifa Rozaini bt Mohd Radzol, Jun-Hwa Cheah (Jacky), Mun Wai Wong
The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.170035


Silke M. Engelbart, Delia A. Jackson, Simon M. Smith
Examining Asian and European Reactions within Shock Advertising
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.170036


Tamilla Curtis, Anke Arnaud, Blaise P. Waguespack
Advertising Effect on Consumer Emotions, Judgements, and Purchase Intent
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.170037


Tania von der Heidt
Fostering Sustainable Innovation Thinking in Australian and Chinese Business Students
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.170038


Ying Ying Tiong, Stephen Laison Sondoh Jr, Oswald Aisat Elik Igau, Geoffrey Harvey Tanakinjal
Green Employee Empowerment and Green Physical Evidence:
The Green Service Strategy to Enhance Firm Performance

[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.170039