AJBR Vol 8 Issue 2 2018 Table of Contents


Balasudarsun N L, Sathish M, Gowtham K
Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.180046

Yusman Yacob, Jati Kasuma Ali, Joseph Wee-Siong Hii, Xin Jean Lim
Members’ Participation in Service Co-Creation: The Mediating Effect of Satisfaction towards Loyalty
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.180047

Helen Madden-Hallett, Henry Wai Leong Ho
A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.180048

Niloofar Nasiri, Nicolas Hamelin
Entrepreneurship Driven By Opportunity and Necessity: Effects of Educations, Gender and Occupation in MENA
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.180049

Petra Platz, László Józsa
Cross-cultural analysis of the Frequent Flyer Programs (FFPs): The most controversial results
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.180050

Mafalda Teles Roxo, Pedro Quelhas Brito
Augmented Reality Trends to the Field of Business and Economics: A Review of 20 years of Research
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.180051