AJBR Vol 6 Issue 2 2016 Table of Contents


Kim-Shyan Fam,  Zhilin Yang, Pedro Quelhas Brito and Ernest Cyril de Run
Editorial [Editorial (PDF)]

Park Thaichon, Antonio Lobo, Ann Mitsis
Who Stays, Who Switches: Different Segments of Internet Service Customers
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.160023

Parvinder Arora, Lalit Bagucandani, Ying Liu
Determinants of Capital Structure in Singapore’s Manufacturing Industry
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.160024
Rishi Dwesar, Ankit Kesharwani
Segmenting Markets Based on Consumer Decision Making Style: An Exploratory Study from India
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.160025
Aarti Kataria, Jaydeep Mukherjee, Soumendu Biswas, Ruchi Garg
An Exploration of Consumers’ Perceived Value of Sustainable Brands in India
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.160026
Mehdi Taghipoorreyneh, Ernest Cyril De Run
Online Advertising: An Investigation of Factors Affecting Positive Attitude among the Malays in Malaysia
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.160027