AJBR Vol 4 Issue 2 2014 Table of Contents


Lin Yang, Kim-Shyan Fam
Editorial[Editorial (PDF)] [Request Permissions]
James E. Richard, Sarita Guppy
Facebook: Investigating the influence on consumer purchase intention
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.140006 
 Halimin Herjanto, Sanjaya S. Gaur
Romantic Tourists’ Cognitive Dissonance and Willingness to Revisit Asian Hotels
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.140007 
Lystia Hapsari, Michael Adiwijaya
The Relationship between Self-Congruity, Brand Relationship Quality, and Brand Loyalty
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.140008 
Lin Yang, Kim-Shyan Fam, James E. Richard
“Word-of-Mouse” in China: In-Depth Interviews
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.140009 
Tamás Brányi, László Józsa, Andrea Sólyom
Influence of company’s power position on Competitiveness in supply chains
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.140010