AJBR Vol 1 Issue 2 2011 Table of Contents

Kim-Shyan Fam, Zhilin Yang and Ernest Cyril de Run
[Full Article – PDF]


Francis M. Ulgado, Na (Amy) Wen, Moonkyu Lee
Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110008


Xuehua Wang and Zhilin Yang
Standardization or Adaptation in International Advertising Strategies: The Roles of Brand Personality and Country-Of-Origin Image
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110009


Zhang Bin, Fu Xiao-rong, Xie Qing-hong, Xiao Liu-li, and Che Yu
Impact of Quantity and Timeliness of E-WOM Information on Consumer’s Online Purchase Intention Under C2c Environment
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110010


Ruchi Nayyar and S. L Gupta
Determinants of Internet Buying Behavior in India
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110011


Chayapa Katawetawaraks and Cheng Lu Wang
Online Shopper Behavior: Influences of Online Shopping Decision
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110012


Lily Huang, Zhilin Yang, and Gerald Hampton
Assessing Customer Satisfaction with Non-Profit Organizations: Evidence from Higher Education
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110013