jhsr.200007

Halal Tourism in Central Asia: Developing Service Systems in Uzbekistan

jhsr.200007

Davronbek Kodirov
Bukhara State University, Bukhara, Uzbekistan

Ugiloy Mavlonova
Bukhara State University, Bukhara, Uzbekistan

Turonbek Kodirov
Bukhara State University, Bukhara, Uzbekistan

Nilufar Allayarova
Victoria University of Wellington, New Zealand

Abstract

This article discusses problems and prospects for the development of halal/Islamic tourism in Uzbekistan based on the presence of Islamic cultural heritage, objects associated with spiritual travel and spiritual places. The authors argue that instead of focusing on specific actors and firms within the industry, the analytical focus must be directed at the service system as a whole. The implications for policy and decision makers are clear: instead of focusing whether a specific operator offers a halal service, one must scrutinize the whole value-chain including the environment, governance, culture, infrastructure, institutional norms, and market conduct.

Keywords: halal tourism, service networks, service systems, Islamic culture, Islamic heritage, halal hotels, halal gastronomy

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