jhsr.200005

Halal Service Research: Challenges of the Covid-19 Pandemic

jhsr.200005

Djavlonbek Kadirov
Victoria University of Wellington, New Zealand

Fandy Tjiptono
Victoria University of Wellington, New Zealand

Mohamad-Noor Salehhuddin Sharipudin
Universiti Utara Malaysia, Malaysia

Abstract

In view of the Covid-19 pandemic’s significant impacts on service businesses and ecosystems, the authors argue that the concept of “istihsan”, preference for the best solution, generally supported by Qur’an and the Sunnah in principle, while keeping in mind that innovative solutions might not have a precedence in normative texts, should guide both micro and macro service solutions. Istihsan is reflected in wisdom-based action that comes into action during exceptional situations of hardship and goes beyond the normal requirements of halal/haram services which are defined during normal times. The logic of istihsan should guide halal services research and encompass the needs of all human beings.

Keywords: halal service, Islamic services, service research, service science, service systems, pandemic, Covid-19, istihsan

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