jhsr.200001

Halal Service Research: Definition, Domain and Dynamics

jhsr.10001

Djavlonbek Kadirov
School of Marketing and International Business, Victoria University of Wellington, New Zealand

Fandy Tjiptono
School of Marketing and International Business, Victoria University of Wellington, New Zealand

Kim-Shyan Fam
School of Management, Harbin University of Commerce, Harbin, China

Abstract

This inaugural article lays out the definition, domain, and dynamics of a growing field: halal service research. The following topics are mapped on to this new growing domain: the concept of service in Islam, contemporary service research and halal service research. The final section discusses future research opportunities and directions for the discipline of halal service research.

Keywords: halal service, Islamic services, service, service science, service system

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