A Case Study of Halal Green Concept Integration in Halal Product Development
jhsr.220008
Norkhairiah Hashim
Halalan Thayyiban Research Centre, Universiti Islam Sultan Sharif Ali, Brunei Darussalam
Nor Surilawana Sulaiman*
Halalan Thayyiban Research Centre, Universiti Islam Sultan Sharif Ali, Brunei Darussalam
*Corresponding author: surilawana.sulaiman@gmail.com
Abstract
It is frequently stressed that enterprises, particularly product producers and factories, should be ecologically friendly. In general, this effort is one of the most significant global agenda topics for achieving sustainable development goals. Furthermore, from an Islamic standpoint, product development or food preparation should incorporate two primary aspects: halal and thayyiban, which correspond to quality, cleanliness, and safety, respectively. Islam has historically fought for this issue to protect the five goals of Islamic law: religion, life, intellect, lineage and wealth. However, how much study has been done on the creation of halal products and their relationship with halal green, while the environmental pollution agenda is frequently mentioned, and what are the manufacturers’ attempts to decrease this pollution issue? In this matter, the halal green concept and its integration during halal product development are very relevant to the needs of the SDG agenda and Shariah objectives. The goal of this research is to explain how the halal green concept can be integrated to develop halal products while also achieving sustainable development goals and Islamic law objectives. Its scope is restricted to qualitative and doctrinal evidence. According to this case study, the endeavour to integrate halal green occurs together with the creation of halal products and is not a separate issue. To summarise, incorporating halal green into the development of halal products is closely related to a person’s interactions with humans and nature; in fact, what is important is a person’s relationship with the creator, who ultimately not only benefits the world but also receives rewards in the afterlife.
Keywords: Brunei, Halal Green, Halal Product Development
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