2020 MAG Scholar Conference Bangkok

Call for Papers

2020 MAG Scholar Conference on Business, Marketing, and Tourism will be held in Bangkok, Thailand on 10-12 June 2020. We welcome submission of abstracts and full manuscripts only in English and all submissions must be done online via the Easy Chair. Conceptual, empirical and methodological manuscripts are all welcome, on topics including business, marketing, and tourism. Other social science manuscripts (such as economics and management) related to consumer/organizational behavior and digital technology will also be considered. Conference tracks are as follow:

Marketing Sciences
Theoretical Development of Marketing
Systematic Review and Meta-Analysis
Methodological Advancement in Marketing Research

Marketing Trends and Practices

Social Marketing, Services Marketing
Valued based Marketing, Halal Marketing
Marketing Strategies
Sustainable/Environmental/Green Marketing

Value and Faith Based Marketing

European Marketing
Islamic Marketing
Confucian Marketing
Marketing of Education

Business Strategy and Communication
– Communication: B2B, B2C
– Advertising, Sales Promotion, PR, Direct Marketing
– Supply Chain and Logistics Management

– Entrepreneurship and SMEs
– Consumer Behavior and Prediction

Tourism Management
– Touring Behavior and Experience
– Destination Tourism and Image
– Festival, Food, Sport, Cultural, Medical, Recreational Tourism
– Tourism Economics and Sustainability
– Cross-border Tourism Development

Media and Digital Technology in Marketing and Tourism
– The Impact of Media and Digital Technology on Business
– The Use of Big Data and Digital Technology in Business
– Current Issues in Marketing and Tourism

Others (please state the theme of your paper on the registration form)