2020 MAG Scholar Conference Bangkok
Call for Papers
Call for Papers
2020 MAG Scholar Conference on Business, Marketing, and Tourism will be held in Bangkok, Thailand on 10-12 June 2020. We welcome submission of abstracts and full manuscripts only in English and all submissions must be done online via the Easy Chair. Conceptual, empirical and methodological manuscripts are all welcome, on topics including business, marketing, and tourism. Other social science manuscripts (such as economics and management) related to consumer/organizational behavior and digital technology will also be considered. Conference tracks are as follow:
Marketing Sciences
Theoretical Development of Marketing
Systematic Review and Meta-Analysis
Methodological Advancement in Marketing Research
Marketing Trends and Practices
- Social Marketing, Services Marketing
- Valued based Marketing, Halal Marketing
- Marketing Strategies
- Sustainable/Environmental/Green Marketing
Value and Faith Based Marketing
- European Marketing
- Islamic Marketing
- Confucian Marketing
- Marketing of Education
Business Strategy and Communication
– Communication: B2B, B2C
– Advertising, Sales Promotion, PR, Direct Marketing
– Supply Chain and Logistics Management
– Entrepreneurship and SMEs
– Consumer Behavior and Prediction
Tourism Management
– Touring Behavior and Experience
– Destination Tourism and Image
– Festival, Food, Sport, Cultural, Medical, Recreational Tourism
– Tourism Economics and Sustainability
– Cross-border Tourism Development
Media and Digital Technology in Marketing and Tourism
– The Impact of Media and Digital Technology on Business
– The Use of Big Data and Digital Technology in Business
– Current Issues in Marketing and Tourism
Others (please state the theme of your paper on the registration form)