2019 MAG Scholar Conference in Business, Marketing & Tourism
Call for Papers
2019 MAG Scholar Conference on Business, Marketing and Tourism will be held in Miskolc, Hungary on 27 – 29 June 2019. We welcome submission of abstracts and full manuscripts only in English and all submissions must be done online via the conference website. Conceptual, empirical and methodological manuscripts are all welcome, on topics including business, marketing and tourism. Other social science manuscripts (such as economics and management) related to consumer/organizational behaviour and digital technology will also be considered. Conference tracks are as follows:
- Marketing Sciences
- Theoretical Development of Marketing
- Systematic Review and Meta Analysis
- Methodological Advancement in Marketing Research
- Marketing Trends and Practices
- Social Marketing, Services Marketing
- Marketing Strategies
- Sustainable/Environmental/Green Marketing
- Business Strategy and Communication
- Communication: B2B, B2C
- Advertising, Sales Promotion, PR, Direct Marketing
- Supply Chain and Logistics Management
- Consumer Behaviour and Prediction
- Tourism Management
- Touring Behaviour and Experience
- Destination Tourism and Image
- Festival, Food, Sport, Cultural, Medical, Recreational Tourism
- Tourism Economics and Sustainability
- Cross-border Tourism Development
- Dynamics of Digital Technology in Marketing and Tourism
- The Impact of Technology on Global Business
- The Use of Big Data and Digital Technology in Business
- Current Issues in Marketing and Tourism
- Others (please state the theme of your paper on the registration form)