Conference 2017

2017 MAG Scholar Conference in Business, Marketing & Tourism

European Marketing from Global Perspective

July 3-5, 2017, Cracow/Katowice

The Organizing Team of the 2017 MAG Scholar Conference would like to invite you to attend this meeting of minds on European Marketing from Global Perspective.

Venue: University of Economics in Katowice, Cracow/Katowice, Poland, July 3-5, 2017

Suggested topics of interest (not exhaustive) are grouped under the following themes to give your article more mileage:

Value and Faith Based Marketing

• European Marketing

• Islamic Marketing

• Confucian Marketingo Marketing the Brains Business

• Marketing of Education

Service Business

• Tourism Marketing

• Social Marketing, Services Marketing

Renewable Marketing

• Sustainable/Environmental/Green Marketing

• Place Marketing

Managing Across Borders

• HRM Issues in Global Business

• Financial Environment of Business

• International Business/Marketing

Communicating with Consumers

• Business Communication

• Advertising, Sales Promotion, PR, Sponsorship

• Consumer behaviour

Small Business and Entrepreneurship

Channel Management

• Retail Marketing, B2B Marketing

Or a theme that represents your Department/Faculty’s strength. Check with the conference directors!

Conference Directors
Professor Kim Fam