DOI 10.14707/ajbr.220121

Do They Really Intend to Adopt E-Wallet? Prevalence Estimates for Government Support and Perceived Susceptibility

Lee-Chea Hiew1*; Lee Hung, Adrian2; Choi-Meng Leong3; Chee-Yoong Liew 4 and Min-Htut Soe5
1Faculty of Business and Management, UCSI University Sarawak Campus, Malaysia
2Faculty of Hospitality and Tourism Management, UCSI University Sarawak Campus, Malaysia
3UCSI Graduate Business School, UCSI University, Kuala Lumpur Campus, Malaysia
4Faculty of Business and Management, UCSI University, Kuala Lumpur Campus, Malaysia
5Malaysian Medical Association (MMA), Kuala Lumpur, Malaysia
*Corresponding author:


This study proposed a novel attempt to explain the effect of government support and individual’s perceived susceptibility to COVID-19 in adopting e-Wallet by integrating technology acceptance model (TAM) and health belief model (HBM). A total of 232 valid responses were collected through online survey. The hypotheses were analysed and validated by using the partial least square structural equation modelling (PLS-SEM) approach. The study found that the HBM construct, which is perceived susceptibility, was only mediated by perceived usefulness. Meanwhile, government support was fully mediated by both perceived usefulness and perceived ease of use. The FinTech practitioners should consider the ease of use and usefulness of e-Wallet in fulfilling the needs of the consumers. In addition, instead of subsidising the consumers, the Government should also focus on the public facilities such as the stable connectivity that allow the consumers to stay connected and trust on the connectivity for e-Wallet. This study adopted holistic and integrative modesl which are TAM and HBM to explain the intention to adopt e-Wallet services during COVID-19 pandemic.

Keywords: COVID-19, e-Wallet, TAM, Health belief model, Government support, Perceived susceptibility

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