AJBR Vol 12 Issue 1 2022 Table of Contents
| Older Consumers’ Perceptions of Advertising with Celebrity Endorsement Fei Fan, Kara Chan and Yan Wang [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220117 |
| Staffing Considerations and International Trade Fairs for Korean SME Exporters and Innovators Douglas R. Gress and Ronald V. Kalafsky [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220118 |
| Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping Darlin Apasrawirote and Kritcha Yawised [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220119 |
| Psychological Distress Model towards Human Resource Performance in Islamic Spiritual Intelligence Context Mohammad Ziad Anwar, Muafi, Widodo and John Suprihanto [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220120 |
| Do They Really Intend to Adopt E-Wallet? Prevalence Estimates for Government Support and Perceived Susceptibility Lee-Chea Hiew; Lee Hung, Adrian; Choi-Meng Leong; Chee-Yoong Liew and Min-Htut Soe [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220121 |
| Symbolic and Material Valuation of Jamu: Economic Sociology of Indonesian Jamu Market Hakiki Nurmajesty; Sudarsono Hardjosoekarto; One Herwantoko; Dimas Caraka Ramadhani and Syifa Andini Salsabila [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220122 |
| Service-driven Advocacy: From Tourists’ Felicity to Preeminent Destination Loyalty Boon-Liat Cheng; Nor Khalidah Abu; Ching Seng Yap; Shaheen Mansori and Tat-Huei Cham* [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220123 |
