AJBR Vol 12 Issue 1 2022 Table of Contents

Older Consumers’ Perceptions of Advertising with Celebrity Endorsement
Fei Fan, Kara Chan and Yan Wang
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220117
Staffing Considerations and International Trade Fairs for Korean SME Exporters and Innovators
Douglas R. Gress and Ronald V. Kalafsky
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220118
Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping
Darlin Apasrawirote and Kritcha Yawised
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220119
Psychological Distress Model towards Human Resource Performance in Islamic Spiritual Intelligence Context
Mohammad Ziad Anwar, Muafi, Widodo and John Suprihanto
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220120
Do They Really Intend to Adopt E-Wallet? Prevalence Estimates for Government Support and Perceived Susceptibility
Lee-Chea Hiew; Lee Hung, Adrian; Choi-Meng Leong; Chee-Yoong Liew and Min-Htut Soe
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220121
Symbolic and Material Valuation of Jamu: Economic Sociology of Indonesian Jamu Market
Hakiki Nurmajesty; Sudarsono Hardjosoekarto; One Herwantoko; Dimas Caraka Ramadhani and Syifa Andini Salsabila
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220122
Service-driven Advocacy: From Tourists’ Felicity to Preeminent Destination Loyalty
Boon-Liat Cheng; Nor Khalidah Abu; Ching Seng Yap; Shaheen Mansori and Tat-Huei Cham*
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220123