DOI 10.14707/ajbr.210114

Modeling Business vs Non-Business Students Blended Learning Experience: Invariance Assessment and Multigroup Analysis

DOI 10.14707/ajbr.210114

Noraini Nasirun 1,2*; Thurasamy Ramayah 2,3,4; Shaiful Annuar Khalid1 and Shafiq Shahruddin 1
1 Faculty of Business and Management, Universiti Teknologi MARA, Malaysia
2 School of Management, Universiti Sains Malaysia, Malaysia
3 Daffodil International University (DIU), Bangladesh, Malaysia
4 Faculty of Economics and Business, Universiti Malaysia Sarawak (UNIMAS), Malaysia
*Corresponding author:


Usually, business students perform better in entrepreneurship subjects as compared to non-business students. This study aims to compare performance between business and non-business students. Five variables (student engagement, student interactions, satisfaction, efficiency, and effectiveness) were included in the research framework as this study was underpinned by the Social Constructivism Approach. The study used a structured questionnaire to collect data from business students and non-business students who were enrolled in the course Fundamental of Entrepreneurship. The data for the study was analyzed using SmartPLS 3.3.3. First, the invariance of measurement items was assessed using the Permutation analysis and then we ran a multigroup analysis to assess the measurement, structural model and group comparison. The results of this study reveal a significant difference between the positive direct effect between student interaction and effectiveness among business and non-business students. The results also show a significant difference between the indirect effect between student engagement and effectiveness among the compared groups. This study contributes to the literature within the spectrum of the Social Constructivism Approach. Moreover, the study outlines practical contributions to the higher learning institutions that use the online learning approach for large classrooms.

Keywords:Blended learning, Multigroup analysis, Entrepreneurship education, Student performance

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