DOI 10.14707/ajbr.210098

5G Connected Autonomous Vehicle Acceptance:
The Mediating Effect of Trust in the Technology Acceptance Model

DOI 10.14707/ajbr.210098

Wai Mun Chan
Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia

Jason Wai Chow Lee
Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia

Abstract

The purpose of this paper is to examine the factors that influence the behavioural intention towards 5G connected autonomous vehicle (CAV) adoption and to examine the mediating effect of trust between the factors and public acceptance. This research has adopted the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) framework. To test the hypotheses, 211 participants in Malaysia were surveyed through an online questionnaire. The results were tested using PLS-SEM. The research model was able to explain about 69% of the variability in technology acceptance. The results show that perceived compatibility and personal innovativeness significantly influence behavioural intention. Trust was found to mediate the relationship between perceived usefulness, perceived ease of use and social influence with behavioural intention to adopt 5G CAV. This paper will help the automobile industry and policymakers to accelerate the development of 5G CAV technology by anticipating the level of acceptance.

Keywords: Autonomous vehicle, Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology, Self-driving Vehicle, Trust.

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