AJBR Vol 9 Issue 1

AJBR Vol 9 Issue 1 2019 Table of Contents


Hiram Ting, Kim-Shyan Fam, Yoong Wai Chan, Jun-Hwa Cheah
Editorial – Ten Trends Shaping the Future of Marketing: Consideration for the Academics
[Editorial (PDF)]  DOI 10.14707/ajbr.190052
Steve A Varela
Cultural Intelligence: A Proxy for Wisdom in Intercultural Exchanges
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.190053
Yoon-Heng Lee, Shuang-Ying Low, Chiao-Hwei Low
Authenticity and Commodification: A Visual Analysis of P2P Tourism Accommodation Listing Page
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.190054
Kim-Lim Tan, Mumtaz Ali Memon, Pei-Lin Sim, Choi-Meng Leong, Fathan K. Soetrisno, Kashif Hussain
Intention to Use Mobile Payment System by Ethnicity: A Partial Least Squares Multi-group Approach
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.190055
Xin Jean Lim, Siew Imm Ng, Norazlyn Kamal Basha
To Retire or not to Retire: Intention towards Concept of Retirement Village in Malaysia
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.190056
Park Thaichon, Sara Quach, Jiraporn Surachartkumtonkun
Intention to Purchase at a Fast Food Store: Excitement, Performance and Threshold Attributes
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.190057