Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation

DOI 10.14707/ajbr.190059

Hasliza Abdul Halim
School of Management, Universiti Sains Malaysia, Penang, Malaysia
Noor Hazlina Ahmad
School of Management, Universiti Sains Malaysia, Penang, Malaysia
T. Ramayah
School of Management, Universiti Sains Malaysia, Penang, Malaysia
Department of Management, Sunway University Business School, Selangor, Malaysia

Abstract
Previous research on innovation culture among SMEs has received little attention particularly in developing countries. Thus, this paper aims to investigate the influence of organisational culture, organisational learning and market orientation on innovation culture. A total of 183 usable responses were received from SMEs in Malaysia. Findings from the analysis suggest that all dimensions of organisational culture influence innovation culture while organisational learning in terms of information acquisition, behavioural and cognitive also influences innovation culture. Finally, in terms of market orientation, only competitor orientation influences innovation culture. This study contributes to SMEs by providing information on the elements that could nurture innovation culture in their organisations.

Keywords: Innovation Culture, Organisational Culture, Organisation Learning, Market Orientation

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