Comparing Work-Related Values of US, Canadian, Chinese, Iranian, and Moroccan Business Students: Multi-Theory Perspective

DOI 10.14707/ajbr.180040

Nicholas Hamelin
Department of Marketing, SP Jain School of Global Management, Australia

Niloofar Nasiri
Department of Management and Accounting, University of Tehran, Iran

Shahamak Rezaei
Department of Social Sciences and Business, Roskilde University, Denmark

Yasmina El Haddou-Yousefi
Department of Business Administration, Al Akhawayn University, Morocco


This study aims to investigate preferred management styles and attitudes of business students with a focus on Theory X/Y, Personal Values, Conflict Management Styles, Cultural Context and Machiavellianism. The study also provides a comparison across five countries, namely Morocco, the United States, China, Canada, and Iran. Data was collected using a survey. The sample includes 1,497 university students from the United States, Canada, China, Morocco, and Iran. The results show that participants from all five countries scored high in Theory Y, while Moroccan participants reported the highest Machiavellianism scores among the five countries. Family, Professional, and Spiritual values received the highest scores among participants and their communication style is more likely to be considered “Low Context”. Participants were more likely to choose Accommodating or Competition when faced with conflict and were less likely to choose Compromise; however, Accommodating was more prevalent in Eastern cultures (Iran, China, and Morocco) and Competition in Western cultures (U.S. and Canada).This study provides insights on the management of a mixed, international corporate culture which is particularly important for the internationality of the current business climate and will also promote the future youth employment toward workplace multiculturalism.

Keywords: Work-Related Value, Cultural Context, Theory X/Y, Machiavellianism, Conflict Management, Student Self-Assessment Research Project (SSARP)

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