AJBR Vol 8 Issue 2 2018 Table of Contents
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Balasudarsun N L, Sathish M, Gowtham K |
Yusman Yacob, Jati Kasuma Ali, Joseph Wee-Siong Hii, Xin Jean Lim Members’ Participation in Service Co-Creation: The Mediating Effect of Satisfaction towards Loyalty [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.180047 |
Helen Madden-Hallett, Henry Wai Leong Ho A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.180048 |
Niloofar Nasiri, Nicolas Hamelin Entrepreneurship Driven By Opportunity and Necessity: Effects of Educations, Gender and Occupation in MENA [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.180049 |
Petra Platz, László Józsa Cross-cultural analysis of the Frequent Flyer Programs (FFPs): The most controversial results [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.180050 |
Mafalda Teles Roxo, Pedro Quelhas Brito Augmented Reality Trends to the Field of Business and Economics: A Review of 20 years of Research [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.180051 |
