Promoting Malaysian Government Universities: Potential Students’ Views

DOI 10.14707/ajbr.130011

Ernest Cyril de Run
Universiti Malaysia Sarawak
Tamil Selvi Renganathan
Stamford College Kuala Lumpur

This study sets out to determine the choice of Malaysian Universities by Form Five and Form Six students in Malaysia. Further to that, respondents were asked of their choice of branding statements and promotion tools for Universities. The top three Universities chosen as first choice were UM, USM and UKM. The top three branding statements overall were excellent teaching staff, excellent resource and safety. The top three promotion tools were teachers, newspapers and parents. Recommendations were made to Universities.

Keywords:  Branding, Positioning, Promotion, Malaysia, University


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