AJBR Vol 3 Issue 1 2013 Table of Contents
| Kim-Shyan Fam, Zhilin Yang and Ernest Cyril de Run Editorial[Editorial (PDF)] [Request Permissions]
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| Sanjay K. Jain, Reetika Jain Consumer Ethnocentrism and Its Antecedents: An Exploratory Study of Consumers in India [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.130001
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| Zoltán Veres, József Hack-Handa Interdependency in the Relationship of Project Partners: How Can It Work? [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.130002
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| Harvinder Singh, Sanjeev Prashar Factors Defining Shopping Experience: An Analytical Study of Dubai [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.130003
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| Lau Wee Ming, Hosea Lim Vui Chung, Diana Atton ak Paul Impact of Customer Orientation, Service Orientation, Service Quality,Service Encounter Quality and Perceived Value towards Customers Satisfaction and Behavioural Intention: In Retail Context [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.130004
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| Ho Huy Tuu, Svein Ottar Olsen Marketing Barriers and Export Performance: A Strategy Categorization Approach in the Vietnamese Seafood Industry [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.130005
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| Ernest Cyril de Run, Jee Teck Weng, Lau Wee Ming Negative Political Advertising: It’s Impact on Voters [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.130006
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| Amy Rungpaka Hackley, Chris Hackley Television Product Placement Strategy in Thailand and the UK [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.130007 |
