AJBR Vol 3 Issue 1 2013 Table of Contents

Kim-Shyan Fam, Zhilin Yang and Ernest Cyril de Run
Editorial[Editorial (PDF)] [Request Permissions]


Sanjay K. Jain, Reetika Jain
Consumer Ethnocentrism and Its Antecedents: An Exploratory Study of Consumers in India
[Abstract] [Full Article (PDF)]   DOI 10.14707/ajbr.130001


Zoltán Veres, József Hack-Handa
Interdependency in the Relationship of Project Partners: How Can It Work?
[Abstract] [Full Article (PDF)]   DOI 10.14707/ajbr.130002


Harvinder Singh, Sanjeev Prashar
Factors Defining Shopping Experience: An Analytical Study of Dubai
[Abstract] [Full Article (PDF)]   DOI 10.14707/ajbr.130003


Lau Wee Ming, Hosea Lim Vui Chung, Diana Atton ak Paul
Impact of Customer Orientation, Service Orientation, Service Quality,Service Encounter Quality and Perceived Value towards Customers Satisfaction and Behavioural Intention: In Retail Context
[Abstract] [Full Article (PDF)]   DOI 10.14707/ajbr.130004


Ho Huy Tuu, Svein Ottar Olsen
Marketing Barriers and Export Performance: A Strategy Categorization Approach in the Vietnamese Seafood Industry
[Abstract] [Full Article (PDF)]   DOI 10.14707/ajbr.130005


Ernest Cyril de Run, Jee Teck Weng, Lau Wee Ming
Negative Political Advertising: It’s Impact on Voters
[Abstract] [Full Article (PDF)]   DOI 10.14707/ajbr.130006


Amy Rungpaka Hackley, Chris Hackley
Television Product Placement Strategy in Thailand and the UK
[Abstract] [Full Article (PDF)]   DOI 10.14707/ajbr.130007