AJBR Vol 1 Issue 2 2011 Table of Contents
| Kim-Shyan Fam, Zhilin Yang and Ernest Cyril de Run Editorial [Full Article – PDF]
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| Francis M. Ulgado, Na (Amy) Wen, Moonkyu Lee Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions [Abstract] [Full Article – PDF] DOI 10.14707/ajbr.110008
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| Xuehua Wang and Zhilin Yang Standardization or Adaptation in International Advertising Strategies: The Roles of Brand Personality and Country-Of-Origin Image [Abstract] [Full Article – PDF] DOI 10.14707/ajbr.110009
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| Zhang Bin, Fu Xiao-rong, Xie Qing-hong, Xiao Liu-li, and Che Yu Impact of Quantity and Timeliness of E-WOM Information on Consumer’s Online Purchase Intention Under C2c Environment [Abstract] [Full Article – PDF] DOI 10.14707/ajbr.110010
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| Ruchi Nayyar and S. L Gupta Determinants of Internet Buying Behavior in India [Abstract] [Full Article – PDF] DOI 10.14707/ajbr.110011
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| Chayapa Katawetawaraks and Cheng Lu Wang Online Shopper Behavior: Influences of Online Shopping Decision [Abstract] [Full Article – PDF] DOI 10.14707/ajbr.110012
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| Lily Huang, Zhilin Yang, and Gerald Hampton Assessing Customer Satisfaction with Non-Profit Organizations: Evidence from Higher Education [Abstract] [Full Article – PDF] DOI 10.14707/ajbr.110013
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