AJBR Vol 1 Issue 1 2011 Table of Contents
| Kim-Shyan Fam, Zhilin Yang and Kamal Ghose Editorial [Full Article (PDF)] [Request Permissions]
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| Kim-Shyan Fam, Paurav Shukla, Ashish Sinha, Chung-Leung Luk, Mathew Parackal, Joe Choon Yean Chai Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.110001
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| Celine Marie Capel, Nelson Oly Ndubisi Examining the Inter-relationships among the Dimensions of Relationship Marketing [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.110002
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| Mehir Kumar Baidya, Bipasha Maity, Kamal Ghose Assessing Productivity of Personal Selling Effort in India: An Econometric Approach [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.110003
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| Kawpong Polyorat The Influence of Brand Personality Dimensions on Brand Identification and Word-of-Mouth: The Case Study of a University Brand in Thailand [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.110004
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| Geoffrey Harvey Tanakinjal, Kenneth R. Deans, Brendan J. Gray Intention to Adopt Mobile Marketing: An Exploratory Study in Labuan, Malaysia [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.110005
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| Yiming Tang, Milind Medhekar Factors Differentiating Green Power Electricity User/Non-user Status in Australia [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.110006
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| Adam Acar, Jeevan Madhusanka Premasara, Joshua Smith Glen An Exploratory Study about Culture and Marketing Strategy [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.110007
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