Factors Influencing Mobile Banking Adoption in Cambodia: The Structuring of TAM, DIT, and Trust with TPB
1 Centre for Research & Innovation, ACLEDA Institute of Business, Cambodia *Corresponding author: firstname.lastname@example.org
There is a significant growth in mobile banking adoption, accompanied by service providers such as financial institutions or banks in Cambodia; however, little is known about customers’ attitude and intention to adopt mobile banking. Therefore, this study aims at analyzing factors that influence customers’ intention to adopt mobile banking by structuring the Technology Acceptance Model, the Diffusion of Innovation Theory, and Trust with the Theory of Planned Behavior. The study uses a survey questionnaire with 385 mobile banking adopters who live in Phnom Penh City. By using Amos software to run confirmatory factor analysis and path analysis, the result shows that perceived usefulness and perceived ease of use have a significant positive effect on attitude. Furthermore, attitude, subjective norm, perceived compatibility, and observability positively affect behavioral intention. However, trust does not have a significant impact on behavioral intention. Finally, perceived behavioral control significantly interacts between attitudes and behavioral intention.
Keywords: Mobile banking, Technology acceptance model, Diffusion of innovation theory, Theory of planned behavior, Confirmatory factor analysis, Structural equation model.