AJBR Vol 12 Issue 3 2022 Table of Contents

All articles in Volume 13 Issue 3 and onwards are published and can be downloaded at https://ajbr.co.nz

Discovering the Customer Insight using Netnography and
Photography Methods
Azim Zarei ; Sima Alipour and Maryam Asgharinajib
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220132
Factors Influencing Mobile Banking Adoption in Cambodia:
The Structuring of TAM, DIT, and Trust with TPB
Sokha Norng
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220133
Effects of Environmental Sustainability Awareness and Altruism on Green Purchase Intention and Brand Evangelism
Bethel Grace M. Guiao and Jean Paolo G. Lacap
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220134
Ethnic Marketing in Bibliographic Analysis in 2013 – 2022:
Current Trend and Issue
Daniel Hermawan
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220135
Identifying Core Indicators of Sustainable Competitiveness
for Malaysian Tourism
Ann-Ni Soh ; Chin-Hong Puah and Mohammad Affendy Arip
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220136
The link between Strategic Communication, Strategic Consensus, and Successful Strategy Implementation: Evidence from Higher Education in Malaysia
Yee-Wui Lim and Francis Chuah
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220137
Digital Group Solidarity: Rethinking the Typology of Beckert’s Moral Embeddedness in the Contemporary Market Arena
Lora Luayya; Sudarsono Hardjosoekarto; One Herwantoko and Nur Muhammaditya
[Abstract] [Full Article (PDF)]  DOI 10.14707/ajbr.220138