AJBR Vol 12 Issue 3 2022 Table of Contents
All articles in Volume 13 Issue 3 and onwards are published and can be downloaded at https://ajbr.co.nz
| Discovering the Customer Insight using Netnography and Photography Methods Azim Zarei ; Sima Alipour and Maryam Asgharinajib [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220132 |
| Factors Influencing Mobile Banking Adoption in Cambodia: The Structuring of TAM, DIT, and Trust with TPB Sokha Norng [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220133 |
| Effects of Environmental Sustainability Awareness and Altruism on Green Purchase Intention and Brand Evangelism Bethel Grace M. Guiao and Jean Paolo G. Lacap [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220134 |
| Ethnic Marketing in Bibliographic Analysis in 2013 – 2022: Current Trend and Issue Daniel Hermawan [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220135 |
| Identifying Core Indicators of Sustainable Competitiveness for Malaysian Tourism Ann-Ni Soh ; Chin-Hong Puah and Mohammad Affendy Arip [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220136 |
| The link between Strategic Communication, Strategic Consensus, and Successful Strategy Implementation: Evidence from Higher Education in Malaysia Yee-Wui Lim and Francis Chuah [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220137 |
| Digital Group Solidarity: Rethinking the Typology of Beckert’s Moral Embeddedness in the Contemporary Market Arena Lora Luayya; Sudarsono Hardjosoekarto; One Herwantoko and Nur Muhammaditya [Abstract] [Full Article (PDF)] DOI 10.14707/ajbr.220138 |
