DOI 10.14707/ajbr.220126

The Factors influencing Value Creation of Halal Logistics Service during Crisis: A Case Study of Halal Logistics Service Providers in Thailand

Thapanee Ruangsriroj1* and Adisak Suvittawat1
1 School of Management Technology, Suranaree University of Technology, Thailand
*Corresponding author:


This study aims to investigate the causal factors influencing value creation of halal
logistics services during the business crisis caused by COVID-19. The study
constructs a model to explain the causal factors in relation to resources dimension,
risk management, and innovation solution. It uses a questionnaire survey to collect
data from 200 Thai logistics service providers experienced in delivering logistics
services for healthy and safe halal, agricultural, and food products. The findings
reveal a positive association between innovation solution and value creation. This
implies that, during crises, the use of tangible and intangible resources can help
organizations gain competitive advantage. The innovation of halal logistics services
can help organizations maximize the use of their limited resources. Risk management
can positively influence value creation by identifying, evaluating, and preventing the
risks associated with halal supply chain management. The innovation solutions and
risk management mediate the relationship between resource dimensions and value
creation. These findings can guide halal logistics providers during crises to deliver
value in markets with a high Muslim population and consumer demand for highquality goods and services.

Keywords: Value creation, Resource dimension, Innovation solution, Risk management,
Halal logistics, Crisis.

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