Welcome to MAGScholar

The Marketing in Asia Group (MAG) or MAG Scholar brings people together who share an interest in learning the business of Asian business.
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We are creative & expert people

Committed to research that advances theory and informs marketing management practice and policy

What we are

About MAG

MAG is committed to research of the highest quality that advances theory and makes a practical contribution to marketing management practice and/or policy development. The Founding Director of MAG Scholar is Professor Kim-Shyan Fam.

In 1997, MAG was a group with only three active researchers based in New Zealand and Australia. It quickly expanded to include three faculty members from Europe. Currently, MAG has over 400 academics and practitioners from 35 countries. They come from all walks of academia and industry, including dean of reputable business schools, professors, research students, and entrepreneurs. Over half of them are from Asia followed by USA and Europe.

MAG consists of academics, research students and practitioners who share an interest in Asian culture and marketing. The Group’s primary research interest is to advance knowledge on ‘why’ and ‘how’ these cultural elements (i.e., material, religion, aesthetics, language, social organisation, education, politics and law, values, and ethics/etiquettes) influence the theory and practice of marketing in a particular market.

400 +

Academics

400 +

Practitioners

35

Countries

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Membership

Membership of MAG Scholar is currently FREE to all academics, practitioners and postgraduate students who are interested in learning the business of Asian business. MAG Scholar is committed to its members to share with them recent marketing knowledge based on pragmatic research. Additionally, members have opportunities to present, teach and exchange research findings and ideas with scholars from our partner institutions, research centres and business organisations in over 38 countries.

Member

Benefits

By becoming a member, you have chosen to be part of a select group of academics and practitioners who form the foundation of MAG Scholar. As a valued member you will take advantage of the following benefits: