Committed to research that advances theory and informs marketing management practice and policy
MAGScholar Business Review
A business oriented magazine for executives who are interested in the issues and practices of Asian marketing.
Marketing in Asia Group (MAG)
It seeks to undertake and disseminate Asian marketing knowledge based on rigorous, yet pragmatic research. Its work focuses on the relationship between Asian culture and marketing issues and practices in Asia.
Asian Journal of Business Research (AJBR)
A scholarly journal that aims to disseminate new and challenging theories and paradigms developed from research based on actual Asian business situations.
About MAG
MAG is committed to research of the highest quality that advances theory and makes a practical contribution to marketing management practice and/or policy development. The Founding Director of MAG Scholar is Professor Kim-Shyan Fam.
In 1997, MAG was a group with only three active researchers based in New Zealand and Australia. It quickly expanded to include three faculty members from Europe. Currently, MAG has over 400 academics and practitioners from 35 countries. They come from all walks of academia and industry, including dean of reputable business schools, professors, research students, and entrepreneurs. Over half of them are from Asia followed by USA and Europe.
MAG consists of academics, research students and practitioners who share an interest in Asian culture and marketing. The Group’s primary research interest is to advance knowledge on ‘why’ and ‘how’ these cultural elements (i.e., material, religion, aesthetics, language, social organisation, education, politics and law, values, and ethics/etiquettes) influence the theory and practice of marketing in a particular market.
400 +
Academics
400 +
Practitioners
35
Countries
Membership
Membership of MAG Scholar is currently FREE to all academics, practitioners and postgraduate students who are interested in learning the business of Asian business. MAG Scholar is committed to its members to share with them recent marketing knowledge based on pragmatic research. Additionally, members have opportunities to present, teach and exchange research findings and ideas with scholars from our partner institutions, research centres and business organisations in over 38 countries.
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Benefits
By becoming a member, you have chosen to be part of a select group of academics and practitioners who form the foundation of MAG Scholar. As a valued member you will take advantage of the following benefits:
Opportunities to join the editorial review and advisory boards of MAG Scholar’s refereed journals
Access to marketing knowledge through MAG Scholar organised seminars, conferences and symposiums
Networking events that will provide you with new research partners, grants and business opportunities
Opportunities for members to share their achievements, ideas and experiences with fellow members through our MAG Scholar newsletters
Access to MAG Scholar members’ reports, abstracts and papers
Recognition of achievements through MAG Scholar awards
Special subscription rates on MAG Scholar’s publications, namely Asian Journal of Business Research, International Journal of Consumer Research, and edited books. The are also opportunities to publish in MAG Scholar’s refereed journals
Research Activities
MAG Scholar is a community of scholars with different nationalities, values and career aspirations, and yet our members share similar research interests focusing on Asia and/or Asia in a global perspective. At present, MAG is focusing on 6 research clusters such as: Value and Faith based Marketing, When is a Goodbye is a Good Buy, Marketing the Brains Business, Renewable Marketing, Institutional Theory, and Open Cluster. If you have a topic related to one of these clusters and would like to share your interest and knowledge with others, we are happy to include it here.
| I. | Value and Faith Based Marketing |
| II. | When is a Goodbye is a Good Buy |
| III. | Marketing the Brains Business |
| IV. | Renewable Marketing |
| V. | Institutional Theory |
| VI. | Open Cluster |