Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking
Kim-Shyan Fam Victoria University of Wellington
Paurav Shukla University of Brighton
Ashish Sinha University of New South Wales
Chung-Leung Luk City University of Hong Kong
Mathew Parackal University of Otago
Joe Choon Yean Chai University of Otago
The ranking of academic journals is a contentious issue in the current higher education environment. Across the world, peers judge academics for tenure and promotion on the basis of the quality or prestige of the journals in which they publish. This research proposes a new metric (i.e., the MAG score) to assess journal impact and ranking in the field of marketing using the vox populi approach. The findings show that the vox populi approach provides a more comprehensive measure of journal impact than other impact factor metrics from the perspective of academics.
Journal rankings, Perceptions, Impact factor, Marketing journals, Vox populi
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