AJBR Vol 1 Issue 1 2011 Table of Contents

Kim-Shyan Fam, Zhilin Yang and Kamal Ghose
Editorial
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Kim-Shyan Fam, Paurav Shukla, Ashish Sinha, Chung-Leung Luk, Mathew Parackal,
Joe Choon Yean Chai

Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking
[Abstract] [Full Article (PDF)]    DOI 10.14707/ajbr.110001

 

Celine Marie Capel, Nelson Oly Ndubisi
Examining the Inter-relationships among the Dimensions of Relationship Marketing
[Abstract] [Full Article (PDF)]   DOI 10.14707/ajbr.110002

 

Mehir Kumar Baidya, Bipasha Maity, Kamal Ghose
Assessing Productivity of Personal Selling Effort in India: An Econometric Approach
[Abstract] [Full Article (PDF)]    DOI 10.14707/ajbr.110003

 

Kawpong Polyorat
The Influence of Brand Personality Dimensions on Brand Identification and Word-of-Mouth: The Case Study of a University Brand in Thailand
[Abstract] [Full Article (PDF)]    DOI 10.14707/ajbr.110004

 

Geoffrey Harvey Tanakinjal, Kenneth R. Deans, Brendan J. Gray
Intention to Adopt Mobile Marketing: An Exploratory Study in Labuan, Malaysia
[Abstract] [Full Article (PDF)]    DOI 10.14707/ajbr.110005

 

Yiming Tang, Milind Medhekar
Factors Differentiating Green Power Electricity User/Non-user Status in Australia
[Abstract] [Full Article (PDF)]   DOI 10.14707/ajbr.110006

 

Adam Acar, Jeevan Madhusanka Premasara, Joshua Smith Glen
An Exploratory Study about Culture and Marketing Strategy
[Abstract] [Full Article (PDF)]   DOI 10.14707/ajbr.110007

 

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