AJBR Vol 1 Issue 2 2011 Table of Contents

Kim-Shyan Fam, Zhilin Yang and Ernest Cyril de Run
Editorial
[Full Article – PDF]

 

Francis M. Ulgado, Na (Amy) Wen, Moonkyu Lee
Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110008

 

Xuehua Wang and Zhilin Yang
Standardization or Adaptation in International Advertising Strategies: The Roles of Brand Personality and Country-Of-Origin Image
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110009

 

Zhang Bin, Fu Xiao-rong, Xie Qing-hong, Xiao Liu-li, and Che Yu
Impact of Quantity and Timeliness of E-WOM Information on Consumer’s Online Purchase Intention Under C2c Environment
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110010

 

Ruchi Nayyar and S. L Gupta
Determinants of Internet Buying Behavior in India
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110011

 

Chayapa Katawetawaraks and Cheng Lu Wang
Online Shopper Behavior: Influences of Online Shopping Decision
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110012

 

Lily Huang, Zhilin Yang, and Gerald Hampton
Assessing Customer Satisfaction with Non-Profit Organizations: Evidence from Higher Education
[Abstract]  [Full Article – PDF]   DOI 10.14707/ajbr.110013

 

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