2017 MAG Scholar Global Business, Marketing & Tourism Conference

European Marketing from Global Perspective

Venue: University of Economics in Katowice, Poland, July 3-5, 2017

Conference website:

Register Online now

Call for Papers

The Organizing Team of the 2016 MAG Scholar Conference would like to invite you to attend this meeting of minds on European Marketing from Global Perspective. All accepted papers will be published in the proceedings CD with an ISBN number. A selection of the best conference papers will also be considered for publication in a special issue of the Asian Journal of Business Research. We will also submit your paper to Thomson Reuters be review and inclusion in its Conference Proceedings Citation Index.


Suggested topics of interest (not exhaustive) are grouped under the following themes to give your article more mileage:

o Value and Faith Based Marketing• European Marketing
• Islamic Marketing
• Confucian Marketingo Marketing the Brains Business• Marketing of Educationo Renewable Marketing• Sustainable/Environmental/Green Marketing
• Place Marketingo Communicating with Consumers• Business Communication
• Advertising, Sales Promotion, PR, Sponsorship
• Consumer behaviour
o Channel Management• Retail Marketing, B2B Marketing

o Service Business

• Tourism Marketing
• Social Marketing, Services Marketing

o Managing Across Borders

• HRM Issues in Global Business
• Financial Environment of Business
• International Business/Marketing

o Small Business and Entrepreneurship

o Or a theme that represents your Department/Faculty’s strength. Check with the conference directors!




Sponsoring Journal
Asian Journal of Business Research (listed in the 2013 ABDC List of Quality Journals)

Important Date
Submission of Abstract/Full Paper has been extended to June 01, 2017


Conference Directors
Professor Kim Fam
Professor Slawomir Smyczek
Professor Justyna Matysiewicz