MAG Scholar has revamped its website. In the “About Us” page, several key academics have been appointed to the Management Team, International Advisory Board, and as International Ambassadors. The “Research” page now has five clusters detailing our research areas.

In the past two years since the establishment of this website, MAG has undertaken a number of activities for the benefit of our members. One of these activities was the ranking of marketing, tourism and international business journals by academics across the five continents. Please refer to the attached Appendices 1-5. This study will be repeated towards the end of this year. Your cooperation in completing the questionnaire is very much appreciated.

MAG co-hosted the 3rd Asia Pacific Marketing Conference in Kuching, Malaysia recently. A new initiative introduced by MAG was the 90-minute interactive special session on how to publish in good ranking journals. This session has proven to be a crowd puller. We will continue with this interactive session in all MAG hosted conferences. The next MAG Scholar conference will be held in Christchurch, New Zealand. The dates are May 29-31, 2011. I will provide you with further information in the next newsletter. For your future planning, the 2012 conference will be held in Gyor, Hungary.

MAG has successfully published A Handbook of Confucian/Chopsticks Marketing and will publish a second book on Effective Sales promotion Campaigns in Asia and Europe soon. If you have a new idea about writing or editing a book, please contact one of us to help you realise your dream.

The Asian Journal of Business Research (AJBR) will be launched soon. AJBR is a bi-annual double-blind review international journal established for you to share your research works with fellow academics. You are welcome to send your empirical works to AJBR for publication consideration.

Another planned introduction in 2010/2011 is “MAGScholar Review”- a business oriented magazine for executives who are interested in the issues and practices of Asian marketing. The editorial contents are derived from rigorous research undertaken by academics and practitioners who are interested in knowing the optimal marketing practices in Asian business environment. The target readers are business executives who want to “surround” themselves with up to date, relevant and reliable information on Asian markets. The articles will bridge the gap between management research and practice in the Asian markets.

Lastly, I would like to once again thank our Premier Partner – UniRazak – a boutique university, for her generous support of our website and welcome any new Premier Partners who share our mission.

 

With Best Wishes

A/Professor Kim Fam
Founding Director of MAG Scholar